10 Best Product Analytics Tools for Startups
During the post-MVP phase, it is crucial to analyze user feedback and observe user behavior to enhance the user experience and plan for future growth. Investing time in studying these findings is essential. Product analytics tools can aid in collecting feedback and understanding user behavior. Below, we've compiled the best of them.
Hotjar
Hotjar is a versatile tool with multiple features suitable for product owners. It offers easy solutions for creating surveys, conducting user interviews, and collecting feedback through a non-intrusive slide-out element. Additionally, Hotjar allows for heatmap analysis and provides user session screen recordings.
Key Features
Heatmaps, screen recordings, unmoderated research, in-product feedback widgets and follow-up surveysPricing
Free for 35 sessions, then from $39 per month
Amplitude
Amplitude is a comprehensive product analytics tool offered by Amplitude, Inc. It offers a range of tools to assist product teams in measuring and assessing the performance of their applications. Amplitude aids in predicting customer actions, minimizing conversion barriers, providing insights into user journeys and experiences, and enabling product enhancement through data-driven analytics. Implementing Amplitude and making any required adjustments to tracking or event fields typically necessitates engineering assistance.
Key Features
Advanced analytics and data visualization, user behavior tracking and segmentation, funnel analysis and conversion tracking, cohort analysis and retention tracking, A/B testing and experimentation capabilities, real-time data monitoring and alertsPricing
Available upon request
Mixpanel
Mixpanel is one of the best product analytics tools that collects and analyzes data from various touchpoints within your product. It provides insights on user behavior, churn reasons, and ways to enhance retention and conversion rates. With Mixpanel, you can segment users into groups, identify areas of customer friction through drop-off rates, and easily integrate with your databases. Implementing and maintaining Mixpanel requires developer and engineering assistance.
Key Features
Real-time analytics, event tracking, funnel analysis, retention analysis, A/B testing, user segmentation, cohort analysis, mobile and web analyticsPricing
Limited free plan. Paid tier starts from $25 per month
Google Analytics
Google Analytics is a valuable product analytics tool for marketers to monitor impressions, assess the return on investment (ROI) of their paid campaigns, and identify the primary traffic sources. It enables effective allocation of marketing and growth resources. This platform is specifically optimized for tracking data on websites, web applications, and e-commerce stores.
Key Features
Real-time data tracking, audience segmentation, conversion tracking, e-commerce tracking, customizable dashboards, goal tracking, behavior flow analysis, mobile app analyticsPricing
Free
Heap
Heap is a comprehensive tool for businesses seeking to monitor customer journeys, assess product adoption, and analyze user behavior to drive product-led growth. By automatically gathering behavioral and event data, including clicks, scrolls, and user engagement, Heap provides comprehensive insights. However, setting up Heap can be challenging for non-technical users, particularly marketers and business professionals who prefer a no-code, drag-and-drop platform.
Key Features
Automatic event tracking, retroactive analysis, funnel analysis, cohort analysis, A/B testing, user segmentation, real-time data visualizationPricing
Free up to 10k monthly sessions. Then available upon request
Pendo
Pendo is a platform for analyzing products that assists developers, product engineers, and marketers in creating user experiences that are highly desirable. It offers in-app guidance and advanced product analytics to achieve this goal. Pendo enables users to create and suggest helpful content on-demand, onboard users with simple nudges and cues, collect feedback with surveys and polls, and collect user engagement data throughout your user journey
Key Features
User analytics, product usage tracking, in-app messaging, user feedback collection, feature adoption tracking, user segmentation, A/B testing, product onboarding assistance, NPS surveysPricing
Available upon request
UXCam
UXCam records user behavior in web and mobile apps using sessions, heatmaps, and issue tracking to monitor application errors. Despite being an older platform, UXCam lacks intuitiveness. Its pricing structure is also complex, starting with a free tier but quickly escalating to $3k/year after credit depletion. Users of UXCam often experience reliability issues, with recorded sessions frequently disappearing from their accounts
Key Features
Session replay, heatmaps, conversion funnels, user journey analysis, crash reporting, user behavior analytics, A/B testing integration, real-time monitoring, cross-platform compatibilityPricing
Limited free tier. Then available upon request
Smartlook
Smartlook is a cost-effective behavioral product analytics tool that enables product engineers and marketers to review user sessions, monitor action completions, filter sessions based on events, and identify the most engaged on-page elements. It also provides insights into user drop-off points in the funnel and the reasons behind them. While Smartlook offers competitive pricing, their free tier is intended to encourage users to upgrade.
Key Features
User session recording, heatmaps, conversion funnels, event tracking, automatic event tracking, real-time monitoring, mobile app tracking, customizable dashboardsPricing
Limited free tier. Paid plands start from $39 per month
Mouseflow
Mouseflow is a product analytics tool created specifically for marketers, product teams, and UX engineers. It records user behavior through heatmaps, session recordings, and feedback forms, and provides insightful insights through funnel analytics, drop-off tracking, and user friction metrics.
Key Features
Session replay, heatmaps, funnel analysis, form analytics, conversion tracking, user feedback, A/B testingPricing
Extremely limited free tier. Paid tier start at $24 per month
CrazyEgg
Crazy Egg is a web-based tool that tracks and analyzes user clicks on individual pages of your website. It provides detailed information on where visitors have clicked and which part of the screen they interacted with. In addition, it offers basic analytics data on page views and visitor sources through visual displays. To use Crazy Egg, simply insert a small code snippet into the HTML of the desired page, and the tool will continuously monitor and provide real-time results on visitor activity and clicks.