14 Best Lead Generation Tools for Startups
Identifying individuals with the capacity to become customers can prove challenging, and traditional cold calling methods may not always yield desired outcomes. Utilizing lead generation software can assist your business in generating and converting high-quality leads from various channels. Below is a compilation of the top lead generation tools to aid you in this endeavor.
ActiveCampaign
ActiveCampaign is a platform designed for lead generation and marketing automation. It specifically serves small businesses, startups, and eCommerce stores. This software facilitates lead capture, email campaign management, and marketing process automation. ActiveCampaign enables the segmentation of website visitors into various audience groups for precise targeting. Users can engage their desired audience through automated SMS marketing. ActiveCampaign provides support through chat, email, and phone channels. It is a web-based software with a mobile application available for both Android and iOS devices.
Key Features
Email marketing automation, CRM (Customer Relationship Management), lead scoring and segmentation, behavioral tracking, website tracking, SMS marketingPricing
From $9 per month
HubSpot Marketing Hub
HubSpot Marketing Hub is a comprehensive marketing solution designed for expanding teams. It encompasses a lead management system that includes contact and campaign management capabilities. The Marketing Hub empowers businesses to capture inbound leads through various channels such as website forms, pop-ups, live chat, and chatbots, supported by their lead capture tool. Additionally, it provides a free plan with limited lead generation features. HubSpot highlights that the tool seamlessly integrates with your preferred customer relationship management (CRM) software, email system, and customer data platform (CDP).
Key Features
Performance metrics, pipeline management, prospecting tools, lead qualification, lead nurturingPricing
Free tools, Starter plan from $45 per month
Pipedrive
Pipedrive is a sales team CRM platform with lead management, pipeline management, and code-free development features. By adding the LeadBooster add-on for $32.50/month, users can access the Pipedrive prospect database for easy outbound lead generation. The mobile sales app allows traveling salespeople to communicate with customers through live chat and collect prospect information from web forms and chatbot conversations.
Key Features
Pipeline management, deal rotting, prospecting, web forms, smart contact data, visual contact history timeline, lead inboxPricing
From $21.90 per user/month
Agile CRM
Agile CRM is a versatile customer relations and auto-dialer software designed for small to mid-sized sales and marketing teams. It enables sales teams to effectively capture and nurture leads through its user-friendly interface, customizable workflows, and advanced features such as email address discovery and social media lead activity monitoring. This allows businesses to tailor Agile CRM to their specific requirements.
Key Features
A/B testing, automated routing, appointment management, blended call center, call logging, dynamic web pop-ups, drag and drop landing page designer, email finder, auto dialer, lead scoringPricing
Free for up to 10 users, Paid plans start from $14.99 per user/month
AeroLeads
AeroLeads, an outbound prospect generation tool, enables users to discover personal and business contact details. It seamlessly integrates with various CRMs, and provides a Chrome extension and prospecting plugin for effortless identification of phone numbers and email addresses. With a database exceeding 650 million emails, AeroLeads ensures efficient prospecting by regularly validating the information.
Key Features
Pipeline management, prospecting tools, lead qualification, lead capture, lead database integrationPricing
Free with limited features. Paid plans start from $49 per month
LeadFuze
LeadFuze is a tool designed for salespeople, recruiters, and marketers to find contacts. It offers an automated lead generation tool with features like lead verification and segmentation. With LeadFuze, users can customize filters to conduct market-based searches and discover highly targeted leads based on criteria such as industry or employee count. Alternatively, they can perform an account-based search to obtain contact information for specific customer segments. For instance, salespeople can run a bulk query to retrieve the email addresses of all C-level executives in a designated list of companies. This allows agents to allocate more time to their sales pitch instead of spending it on compiling contact lists.